The campaign shooting took place in the exclusive Milk Studios in New York, with celebrity photographer, Alexi Lubomirski, behind the camera.
Sibylle Schön, CEO of Etienne Aigner AG, is looking forward to an exciting time working together. „Aigner is proud to present Toni Garrn as its campaign model for the first collection in the anniversary year. She is one of the most successful German models and has been an important face on the international fashion scene for years. Toni Garrn and Alexi Lubomirski’s outstanding pictures match our philosophy perfectly and convey the lifestyle of the collection.“
According to Aigner, Toni Garrn is the perfect match for Munich’s luxury store, as a German, internationally acclaimed top model. Her vibrant personality, combined with the Aigner designs, makes a fascinating combination of contrasts: elegant, traditional and stylish, but also edgy, cool and modern. Toni Garrn personifies the feeling of the Iconic Collection – she not only wins admirers with her classic beauty and naturalness, but she is also versatile and dynamic, with infectious energy and charisma.