Covering approximately 100 m2, the Clarks shoe label store brings the completely new shop design concept to the Centro shopping centre in Oberhausen, after being launched in New York, London and Barcelona. The new Clarks store comes in warm colours and boasts many additional features in high-quality natural materials, such as wood, leather and slate. The new lighting concept also encourages customers to spend a while in the store. Comfy vintage furniture, grand pendant lamps and puristic industrial touches complete the design.
Another feature inside the shop is the new iPad measuring device, which determines the best shoe size for children’s feet.
Star guest, shoesies and shoe dreams
The presenter and actress, Marie Nasemann, was the central attraction at the opening celebrations, providing guests with style advice and help.
As part of the store launch, Clarks also organised a “shoesie” competition, in which visitors could win a year’s supply of Clarks shoes with the best shoesie (a shoe selfie).