With a sales area of 340 sq. m, the so-called ‘Opera Store’ is the biggest MCM store in Europe. It is located at the heart of Frankfurt’s Goethestraße, a luxury shopping street.
Spread over two floors, the interior design of the MCM store is characterised by clear lines and luxurious details. Inspired by the neighbouring Alte Oper, Frankfurt’s original opera house, the store’s round walls with Venetian stucco work and the basalt stone floor bring in architectural dynamics.
The first floor stocks the latest MCM bag collection and rucksacks as well as the work of artists’ partnerships. A VIP lounge with a view over the opera house is intended to let customers experience the brand lifestyle as well as enjoy the view.
Further stores are being planned
“As a European transport hub, Frankfurt is an important interface for international exchanges, and we are proud to be part of this cultural lifestyle,” says Sebastian Klever, Managing Director of MCM Products AG. Having already opened in Tokyo, Kuala Lumpur and New York, the new store in Frankfurt marks another step forwards for MCM in its global expansion strategy. Further stores in London and Paris are being planned. MCM currently operates 300 stores in 32 different countries.www.mcmworldwide.com
