Brand Trade, directed by Michael Bettig, is the company exclusively in charge of marketing the sheepskin boots. „BMO’s quality standards provide the best conditions for marketing. These real McCoy ugg boots are handmade, fully lined with sheepskin and are sustainably produced. What’s more, the shoes are extremely comfortable, due to first-class workmanship”, explains Michael Bettig.
The integrated heel cap is a unique feature that supports the foot, for example, giving it stability in the boot. The two-part soles are also designed for sturdy hold. According to BMO Australia, the PVA profile on the outside provides strength and durability at the front of the boot and the heel, while the 100% sheepskin inner sock regulates the temperature and prevents feet from getting hot.
The price positioning is also customer-friendly, according to Michael Bettig: “We sell the ugg boots cheaper than others in the market – and ours are better quality. We are also creating several promotions – aimed at fans of sheepskin boots and at customers who want to get their hands on the high-quality, value-for-money products.” Ten different styles have been on sale since October. “In the current season, we are concentrating on the best-selling styles and launching other designs one at a time”, explains Bettig. The boots can be purchased online at www.bmoaustralia.de and plans are in place for them soon to be sold via specialist stockists.
BMO Australia will be exhibiting at Panorama in Berlin from 19 to 21 January 2015.
