The website is destined to become Hunters’ online flagship store for the United Kingdom, Europe and the rest of the world. According to Hunter, it plans a relaunch of the North American website in spring 2015.
The new domain, hunterboots.com, boasts full functionality via desktops, tablets and mobile telephones, so that customers have the choice of what device they use to browse through the products and contents and interact with them. The tailor-made website platform was designed to Hunter’s specifications by the Markup Agency, which specializes in PHP development.
The website is also available in French, German and Spanish with localised content and various currencies for the key markets. The payment process was completely overhauled and structured in clear steps. In addition, a new advance ordering service was introduced so that customers can view and purchase products before they become available. Thanks to a live chat function, customers are able to contact online advisers quickly and easily.
The highly responsive new e-commerce platform presents seasonal collections, campaigns and catwalk shows, as well as the latest pictures and video material, making the Hunter brand an all-round experience.
In addition to the e-commerce site, the new Discover section is now also available. Here, the visitor will find editorial content and selected stories from the brand’s 158 year-old history and new creative vision. Discover combines all content from all social media channels and serves as a central hub for all activities, including events and product launches, articles and interviews.
www.hunterboots.com
